Action Aura

One mark, one way of working.

A Jordanian software company building systems that work the way businesses do

About us

Action Aura – the trade name of Black Wolf for Designing and Operating Applications and Business Software – is a Jordanian software company based in Amman. We build business management systems for shops, clinics and small-to-medium businesses.

Our systems are Arabic-first, keep selling and working when the internet goes down, and bring every device in the business – computer and phone – into one synchronised system, with real accounting accurate to the last fils.

Values

  • Simplicity
  • Reliability
  • Financial accuracy
  • Privacy & security
  • Close support

How we work with clients

  1. Discovery We learn how the business runs before installing anything.
  2. Setup Devices, branches and permissions configured.
  3. Data migration Products and customers imported from the old system.
  4. Training Owner and staff trained for daily use.
  5. Support & updates Ongoing support and updates that keep data safe.

The Aura family

Aura Retail

Available nowمتوفّر الآن

Point of sale, inventory, purchasing, customers and full accounting in one system, across devices and branches.

Aura Clinic

Available nowمتوفّر الآن

Patient records, appointments, treatments, invoices, patient accounts and materials stock, with a phone app.

Aura Gym

Comingقريبًا

Memberships and freezes, member check-in that works offline, classes, trainers and payments.

Custom Solutions

Comingقريبًا

Systems built to a client's needs.

Our digital-transformation vision

We aim to keep pace with digital transformation by building virtual business complexes: digital spaces where businesses meet their customers, partners and services – just as they do in a real-world business complex.

Aura Platforms

In development

Dedicated platforms for users of Aura products, opening new opportunities beyond running their day-to-day business.

Features will be revealed at launch

AI-powered

We put artificial intelligence inside our systems as a real assistant to the business owner, not a cosmetic add-on.

  • Better quality of work Fewer mistakes and less repetitive work, so the team can focus on what matters.
  • Decision support Clear indicators and recommendations built on the business's own real data.
  • Performance analysis Reads sales, stock and accounts, and shows what is improving and what needs attention.

Process automation integrated with Meta platforms (WhatsApp, Instagram, Messenger)

A feature separate from AI: automating selected operations through Meta's platforms – WhatsApp, Instagram and Messenger – so businesses reach customers where they already are.

WhatsApp ordering assistant

In development

An AI ordering assistant on WhatsApp that understands the local dialect and confirms every order.

Partnership areas

We work with:

  • Software and POS hardware resellers
  • Accounting and consulting offices
  • Medical and dental supply companies
  • Organisations needing custom software